Blogs have become one of the best marketing tools in small businesses and even large corporations. Whether the core of your business is offline or online using a blog to keep your customers up to date and informed on the latest events adds greater visibility. There are some companies that use their blog to advertise the sale of the day and have realized close to 19-23% more sales. A blog as a marketing and advertising tool will provide your business with additional revenue.
Blogs allow a direct interaction with your clients and makes them aware of what goes on behind the scenes as well as keep up to date your company’s latest news. Blogs are inexpensive to start and run, enabling you to create or use your choice of themes to change the look of your site.
Here are 5 key points as to how blogging will improve your company’s bottom line:
- Cost effective, low startup cost, high return.
- Direct communication between you and your clientele.
- Blogs are great for SEO; fresh content added daily will bring traffic.
- Comments allow direct feedback customers as well as potential clientele.
- The more relevant the content the more opportunity for the niche to branch off into other areas which in turn creates more revenue.
Make sure to give you provide your customers a reason to read your blog. Engage them directly with you by using polls, questionnaires, giveaways and contests, and you will see a surge in the growth of your company as well as some added side revenue from your blog. Compliment this with great content writing and dash in a bit of twitter marketing and you’ll have all the necessary ingredients for you to make the perfect marketing recipe.
Great Article! The point about creative people not being business-savvy is SO true in most cases. It is so rare to find the two qualities in one person. My blog will get a lot of help from this
I believe only 15% of your blog reader actually read your post word to word, remaining 85% will just scan headers and sub headers.
with that fact in my mind i try to keep my headers and sub header as suggestive as possible. split my post in many short paragraph rather then one mini novel one.
this strategy have helped me convert those casual blog visitor into a readers (and some times a subscriber)
This is what I have been trying to do on every post I publish. I provide at least 4 sub headings with at around 100 words per heading that makes each article close to 500 words.
I also spend around 30 minutes looking for a picture that would add sauce to the topic.
Lastly, I provide a quote at the end of each post which I think adds inspiration to the readers. Most of the time, my commentators admits that they love it.
My problem now is consistency and I feel I am running out of good posts. Ideas are overflowing in my mind but I am afraid I may not make my next posts better than the recent ones.
I hope one time, you can give me some tips on how to re-post an old post and make it better.
Thanks!