I was searching for cigars today as one of my friends was kind enough to share a freshly imported Cuban cigar. So, me being me, I decided to see what the cigar niche looks like and if there’s any opportunities for me to set up a new website. So after checking the latest prices and variations of cigar humidors on Amazon I decided to take a quick look. After scrolling under the fold I quickly realized that there is what I like to refer to as hypersegmentation. My opinion on this is that the competition is either so fierce that you need to start having ultra specific domain names.
While I have used and understand the benefit of exact name domains it tends to signal either all the suitable domains are taken or there are a lot of local webmasters optimizing for local search.
The proliferation of Hypersegmentation
Increasingly defined target-market segmentation or hypersegmentation is then selecting the strongest opportunities relative to one another. Think of creating your own ultra defined niches. As product advertising tends to serve as the source for information on an organization’s target markets, it will primarily fall to these marketers to educate the rest of the organization about deeper industry segmentation possibilities and how they can help provide a competitive advantage. Tighter targeting helps product marketing deliver better intelligence allowing you to have better SWOT analysis and more defined metrics.
One of the best ways to start off in any e-commerce or internet marketing endeavor is to start organically. This allows you to focus on a specific niche (hypersegmentation) and build out from there. I glad I got my start from having smaller blogs that allowed me to optimize and gain experiences in running multiple smaller blogs rather than one big one.
This allows you to build your niche quickly. You’ll have easier SEO since there is little competition. Direct keywords that are in your domain name allow for better search engine results. To get started choose something you love, buy it, blog about it. You’ll benefit from focused advertising. Google is also able to decipher the subject of your blog very easily. Products focused forums become great link sources and allow you to search for additional branches. When the product cycle slows down you can chose to move on. Move on to a new topic that way you’re not tied to a sector. It’s easier to become an expert on a device than on a sector.
The advantages of starting out small mean you can learn at your own pace, become an expert one stage at a time and like a snow ball rolling down the hill you can gather more and more snow (niches) Hypersegmentation will allow you to do this one step at a time. Hypersegmentation is becoming more apparent as competition increases so becoming an expert on this trend will allow you to be profitable.
Curse your brilliance, I came here to read this one article, and then get back my homework. But now I have found myself following the link trails from one engaging article to the next! Curse your brilliance!
This is a wonderful post that touches upon many useful topics covering SEO, PPC, and Social Media Optimization (SMO). They really whet the appetite (cliches for all!) for neophytes and offering plenty to chew on for industry practitioners due to the rapid changes that take place on an ongoing basis.
I feel that SMO is coming into it’s own, but also being defined and redefined each and every day due to it’s all encompassing nature. It is playing a larger and larger role and should be on everyones radar.
this is one of the best overall search engine niche posts I’ve read in a while.
I think I’m doing pretty well on most everything in the Organic Search Niche section. However, aside from Keyword Research – the whole Paid Search Niche section continues confound me a bit.
I think I’m just impatient – and for some reason feel that the process of setting up some of the paid niche stuff just takes too much time.
That said, I’m guessing that if I actually did implement some of those techniques, my impatience may be rewarded with actionable info resulting in a little bit higher success rates re: My SEO efforts.