From my own experience and becoming an entrepreneur over the last year and a half I have come to realize that it’s more cost effective to do some things yourself. I first wanted to start my own stock website which is still in progress and due to be released later this summer but I decided to get my feet wet with little stuff first. Naturally I taught myself about Photoshop and web designs that you can create in them. From that I progressed to CSS and HTML (now CSS3 & HTML5) and from there how to take that and make the site dynamic via a CMS like wordpress.
One of the subjects I have read about is self SEO…well SEO really. There is an abundance of knowledge out there but if I have taught myself one thing it’s trial and error. Just because one tactic works for you doesn’t mean it will for others. There are too many niche specific factors to account for. A part of learning this is actually a post targeting a low competition keyword that can help generate some new traffic and possible some long tail keywords. There are some keyword tools that I talk about in a previous post that have helped me to gain to ranking among the search engine results.
There are some on site SEO factors that will affect your results and some people use SEO Tags to help them out. These can vary from h1, h2, h3 tags all the way to meta tags. There are arguments that they don’t provide any real benefit but there is no proof that by having them you will be negatively affected.
For me as one who practices self SEO, it’s always a learning experience, one that will never end and that is the appeal of it to me. No one thing is ever the same. You need to take the time to research, develop and test theories based on the results. I think the biggest take away from looking back at when I started is how I have changed into a person who is always evolving. Never stay static and uncovering new opportunities that actually push me to be better. .. so I challenge you to try something new, no matter how small it will change your perspective.