You are here: Home / Archives for Internet Marketing

Uncovering New Oppertunities Through International Market Research

June 29, 2011 By Leave a Comment

The brightest businesses aren’t afraid to diversify. But expanding into unknown markets can be daunting even for well established companies. When times are rough many businesses need to preserve a competitive edge and diversifying into new international markets can be a great way to do this. However, it’s vital to do your homework before you dive into a new market.
International market research is a systematic, collection and analysis of data about a specific target market, competition, and/or environment. It always includes some form of data collection whether it’s primary or secondary research which is collected direct from a respondent.

The purpose of any international market research project is to achieve an increased understanding of subject matter or increase exposure. With markets throughout the world becoming increasingly more competitive, international market research is now on the agenda of many organizations, whether they are large or small like ours.
Diversifying Your Business
Initially, look at the reasons why you need to diversify your business. There are a range of incentives for diversification, and each one carries a diverse risk. If, for instance, you’re merely looking for a new challenge because you’re bored to tears, then diversification may actually increase the financial and operational risks to your business. If however, you are doing well at what you provide, but feel you’ve saturated your existing market; diversification can be a good thing.
Diversifying your investments means using the profits from your primary business into other prospects. This helps limit the risk that a downturn in one area of your business that may be financially fatal.
The risks and the rewards
There are many examples of companies which have successfully diversified their business, sometimes radically. For companies that diversify the rewards have been very great with no relying on one source of income for their profits.
The key to successful diversification is to ensure you keep things as simple as you can. Avoid taking too many risks

Be prepared

Diversification is a immense step for a business, and shouldn’t be considered carelessly. Research is everything, so before you diversify, make sure to do your homework. Ask yourself if your business has the skills and resources needed to succeed in your new business area. Summarize a clear business plan for your diversification, taking into account what diversification will cost and what returns you expect. Your research of a diversification opportunity should be as thorough as opening completely

Filed Under: Internet Marketing Tagged With:

The Blogging Ingredient to your Marketing Recipe

August 4, 2010 By 4 Comments

Blogs have become one of the best marketing tools in small businesses and even large corporations. Whether the core of your business is offline or online using a blog to keep your customers up to date and informed on the latest events adds greater visibility. There are some companies that use their blog to advertise the sale of the day and have realized close to 19-23% more sales. A blog as a marketing and advertising tool will provide your business with additional revenue.

Blogs allow a direct interaction with your clients and makes them aware of what goes on behind the scenes as well as keep up to date your company’s latest news. Blogs are inexpensive to start and run, enabling you to create or use your choice of themes to change the look of your site.

Here are 5 key points as to how blogging will improve your company’s bottom line:

  • Cost effective, low startup cost, high return.
  • Direct communication between you and your clientele.
  • Blogs are great for SEO; fresh content added daily will bring traffic.
  • Comments allow direct feedback customers as well as potential clientele.
  • The more relevant the content the more opportunity for the niche to branch off into other areas which in turn creates more revenue.

Make sure to give you provide your customers a reason to read your blog.  Engage them directly with you by using polls, questionnaires, giveaways and contests, and you will see a surge in the growth of your company as well as some added side revenue from your blog. Compliment this with great content writing and dash in a bit of twitter marketing and you’ll have all the necessary ingredients for you to make the perfect marketing recipe.

Filed Under: Internet Marketing, SEO Tagged With:

Hypersegmentation Trends and Ultra Specific Niches

July 29, 2010 By 3 Comments

I was searching for cigars today as one of my friends was kind enough to share a freshly imported Cuban cigar. So, me being me, I decided to see what the cigar niche looks like and if there’s any opportunities for me to set up a new website. So after checking the latest prices and variations of cigar humidors on Amazon I decided to take a quick look. After scrolling under the fold I quickly realized that there is what I like to refer to as hypersegmentation. My opinion on this is that the competition is either so fierce that you need to start having ultra specific domain names.

While I have used and understand the benefit of exact name domains it tends to signal either all the suitable domains are taken or there are a lot of local webmasters optimizing for local search.

The proliferation of Hypersegmentation
Increasingly defined target-market segmentation or hypersegmentation is then selecting the strongest opportunities relative to one another. Think of creating your own ultra defined niches. As product advertising tends to serve as the source for information on an organization’s target markets, it will primarily fall to these marketers to educate the rest of the organization about deeper industry segmentation possibilities and how they can help provide a competitive advantage. Tighter targeting helps product marketing deliver better intelligence allowing you to have better SWOT analysis and more defined metrics.

One of the best ways to start off in any e-commerce or internet marketing endeavor is to start organically. This allows you to focus on a specific niche (hypersegmentation) and build out from there. I glad I got my start from having smaller blogs that allowed me to optimize and gain experiences in running multiple smaller blogs rather than one big one.

This allows you to build your niche quickly. You’ll have easier SEO since there is little competition.  Direct keywords that are in your domain name allow for better search engine results. To get started choose something you love, buy it, blog about it. You’ll benefit from focused advertising. Google is also able to decipher the subject of your blog very easily. Products focused forums become great link sources and allow you to search for additional branches. When the product cycle slows down you can chose to move on. Move on to a new topic that way you’re not tied to a sector. It’s easier to become an expert on a device than on a sector.

The advantages of starting out small mean you can learn at your own pace, become an expert one stage at a time and like a snow ball rolling down the hill you can gather more and more snow (niches) Hypersegmentation will allow you to do this one step at a time. Hypersegmentation is becoming more apparent as competition increases so becoming an expert on this trend will allow you to be profitable.

Filed Under: Internet Marketing, SEO
« Older Posts